Webinar: Strategic Sustainability Communication

Throughout the session, topics such as ESG communication, the challenges associated with greenwashing, the importance of corporate storytelling, the emotional connection with stakeholders, and best practices for more authentic, clear, and distinctive communication were discussed.

In a sector such as the plastics industry, where public perception and the complexity of environmental issues pose significant challenges, it is becoming increasingly important to communicate with accuracy, clarity, and a scientific basis, highlighting the work, innovation, and investments that companies have been making in the areas of sustainability, circularity, and recycling.

It is also essential to strengthen environmental literacy among the general public, promoting a more informed understanding of sustainability challenges and contributing to a shift toward more conscious, responsible behaviors grounded in technical and scientific knowledge.